Instagram Filters let you look like a pro, adding interest to your plain snapshots—from high-contrast black-and-white pictures to the desaturated colors of vintage Polaroids.
People often scroll through their feeds fast, so you only have a second to grab their attention. Use Instagram’s editing tool to stand out. There are lots of different options, filters and add-ons that can turn a dull photo into a piece of art.
If you can grab users’ attention, they are likely to engage with your posts more. This sends signals in the algorithm that you should be promoted more in the feeds.
How to Add Your Business Location to Instagram Photos
When you are drafting an Instagram post within the app, you have the option to “Add Location.” You should do so. This associates the name of your business with the photo, allows followers to see other photos taken at that location (which could include posts by you and your customers), and see the location of your business on a map.
Underneath the “Add Location” prompt on the post you will see a list of five nearby locations (you can scroll through this list horizontally). If you don’t see the name of your business, you can click on the “Search” button or “Add Location” button for a longer list of suggestions.
If you still can’t find your business, you may need to add the location to Instagram—but you need to use the Facebook app for iPhone, iPad or Android. (It’s another of the integrations between the two platforms.) This is how you can add your location:
- From your Facebook News Feed on a mobile device, tap the “Check In” button.
- If you don’t see your location here, click “Add [New Location]” and provide your business’ location info.
- Tap “Done” or “Create” and you should now find your business location in both Facebook and Instagram.
What’s an Instagram Photo Map?
If you click on the location name of any Instagram post (in small type under the user’s name, above the photo) you will see that location pinpointed on a map along with all other photos or videos taken at that location. It’s a great way to see photos that customers have posted at your business location.
In the past, users could get a similar view of all their posts with a Photo Map of their personal account, but Instagram no longer offers that feature.
How to Post a Video on Instagram
Recording a video with Instagram is much like taking a photo. From the video screen, press and hold the record button to take a video (don’t tap separately to start and stop). You can pause and add nonconsecutive segments to the video as you record it; for instance, you could create a time-lapse effect by recording several brief snippets over a period of time. Adding filters, a caption and location info is similar to the process for photo posts.
Selecting an existing video from your library is also easy. You do have the option to trim your library video clips, which is helpful to meet the Instagram video time limit of 3 to 60 seconds.